How long did you think about it before actually moving?
D
Bank Switching Research
Interviewer agent · 1.7K uses
Interviewer Agent
Why Clients Left Their Advisor
The exit note says performance. It is usually the call nobody made. Losing an advised client means losing the assets and the annuity behind them, and the stated reason is almost always performance because it is the easiest thing to say. In practice the cause is usually that nobody called during the bad quarter. This conversation separates the three.
Client retention improved
Assets protected
Communication failures named
Used 1,582+ times
What's inside this template
Start from this conversation and adapt it to your team — change any question, add your own logic, and connect the tools you already use.
Information it collects
How often they heard from the adviser and in what formWhether contact felt proactive or reactiveWhat changed in the relationshipWhether performance, fees or communication decided itWhether anyone explained a poor periodWhat would have kept them
Questions it always asks
The core fields every response captures.
Always establish the actual contact pattern before asking why they left
Ask what would have kept them
How it adapts
Follow-ups that change based on what people say.
If they cite performance, ask whether anyone explained it at the time and how
If their adviser changed, ask what the handover was like
Where it routes people
Different paths for different answers.
Send communication failures to the adviser team as coaching input
Escalate fee objections to the pricing and proposition team
Automations it can trigger
Actions that fire the moment a response comes in.
Post attrition drivers to #wealth in Slack monthly
Update the client record in Salesforce with the real attrition cause
Create a HubSpot task when a pattern suggests other clients are at risk
SOC 2 Type II and ISO 27001:2022 certified. Responses are encrypted in transit and at rest, and you own your data. View our Trust Center.
How this AI agent works
The conversation asks what the relationship was actually like: how often they heard from the adviser, in what form, and whether it felt proactive. It then finds what changed, treating performance, fees and communication as separate strands rather than letting the first answer stand. It probes whether anyone had a chance to address it, and closes on what would have kept them.
Getting started
- 1
Select clients who have moved assets away in the last year
- 2
Capture the contact pattern before discussing the reason for leaving
- 3
Treat performance, fees and communication as three separate probes
- 4
Route the communication failures to the adviser team as coaching
Template Details
- Agent Type
- Interviewer
- Category
- Banking and financial services
- Industry
- Financial Services
- Business outcome
- Reduce churn
- Job to be done
- Interview customers & users
- Journey stage
- Exit & churn
- Replaces
- 1:1 interviews
- Integrations
- Salesforce, Hubspot, Slack
- Times Used
- 1,582+
Forms collect fields. Conversations capture context.
Static forms force complex situations into rigid dropdowns. Perspective captures structured data and the reasoning behind it — so your team makes better decisions, faster.
The static form
yoursite.com/intake
Category *
Select...
Details
Describe your situation...
Submit
Result:Category: "Other"|Details: "It's complicated"
No context. No follow-up. No next step.
- Exit notes in wealth management are written by the adviser who lost the client, which makes performance the most comfortable and most common explanation.
- Annual satisfaction surveys reach clients during good periods and miss the specific moment when a bad quarter went unexplained, which is when most relationships actually break.
- Nothing in standard reporting captures contact frequency from the client's perspective, which consistently predicts attrition better than performance does.
The AI conversation
"Tell me more about the timeline — when did this start, and is there a deadline your team is working against?"
Extracted & structured automatically
Category
High-priority
Urgency
Deadline: 2 weeks
Sentiment
Frustrated but hopeful
Next step
Route to senior team
Triggered: Slack alert sent| CRM updated
Right team. Full context. Instant action.
- The conversation establishes the actual contact pattern before discussing the departure, which usually reveals the cause before the client states it.
- It treats performance, fees and communication as three separate probes rather than accepting the first answer, which is almost always performance.
- Asking whether anyone explained a poor period is the single most diagnostic question, because the answer is frequently no and that is the real failure.
What is advisor attrition research?
It is research with clients who have moved assets away from an advice firm, designed to establish the real cause. It matters disproportionately because losing an advised client means losing both the assets and the recurring revenue behind them, and because the stated reason is unusually unreliable in this category.
FAQ
Frequently Asked Questions
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Replace drop-off, poor qualification, and missing context with AI conversations that capture structured data and real understanding. Set up in minutes.
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