Templates to interview customers & users

The monthly price jumped once I added my teen driver, and the options for lowering it were confusing, so I gave up.

My surgeon was great but the billing department sent me 4 different amounts for the same procedure — nobody could explain why.

The API integration step — the docs were outdated and I spent 3 hours troubleshooting before finding a workaround on your community forum.

Said too expensive, but really I stopped using it in March when my hours changed. Never got round to pausing.

Big shop moved to theirs for the prices. But I still come to you for fresh twice a week, that hasn't changed.

Honestly no. I'd have gone anyway, it's on my route. But the fuel discount is the one thing I actually plan around.

Nothing went wrong. I just forgot you existed. I've never had a single email from you since.

Honestly, the staff who knew me all left, and now it feels like any other shop. I go to the one by work instead.

Honestly, nothing. I moved 40 miles away two years ago. It's not the center, it's just not near me any more.

Same place, probably. It's on my way home. The app just means I check the price first.

Everyone assumes it was price, but really one claim got handled so badly that I stopped trusting them.

The reporting dashboard — I spend 20 minutes every morning just getting the data I need into a format my manager can read.

Right now I manually export data to Excel every Monday — it takes 3 hours that I could spend on actual analysis.

Reducing customer onboarding from 6 weeks to 2 — if we can't do that by Q3, the board will cut the budget.

The API integrations — we've built 3 internal workarounds that break every time you push an update.

I use a combination of Slack messages and email — I know it's messy but I've built a whole system of labels and reminders.

I start at 7am in Slack triaging bugs, then 3 hours of meetings, lunch at my desk, and maybe 2 hours of actual coding if I'm lucky.

I tapped the menu icon expecting settings but got a completely different screen — I backed out 3 times before finding it.

Anything I've bought before goes online. Anything I need to try on I do in store, because your returns take a fortnight.

Absolutely — but only if it integrates with Salesforce. I won't adopt another tool that lives outside my workflow.

The bulk editing feature — I manage 500+ records and changing them one by one costs me half a day every week.

I needed to onboard 30 clients in a quarter and my team was doing it manually with email chains and spreadsheets.

Drive 25 minutes to the retail park. If something decent opened closer I'd switch that day, but it has to have the range.

Over $50/user/month — we have 200 seats and at that point I'd need VP approval plus a full procurement process.

Uniqlo and a decent bookshop. I drive half an hour for both. If either were here I'd be in every week.

I restructured our entire onboarding email sequence based on that guide — open rates went from 18% to 34% in a month.

I was juggling 3 different spreadsheets and manually copying data between them every week — it was error-prone and took hours.

Theirs has parking right outside and I had the kids in the car. If I'm on my own I'll walk to yours.

They changed the formula and didn't say. I only found out because it stopped working and I'd already bought three.

When the anchor shop closed there was no reason to make the trip. The rest I can get anywhere.

Heard it. My neighbor said there was an incident in the car park. I've never actually had a problem myself.