How long did you think about it before actually moving?
D
Bank Switching Research
Interviewer agent · 1.7K uses
Interviewer Agent
Why Investors Stopped Funding Their Account
Full acquisition cost, zero revenue, and a customer who clearly wanted to. Someone who opened an investment account and never funded it had the intent and lost it somewhere between signing up and transferring. Usually they were waiting for something: a market moment, a bonus, confidence, or an answer nobody gave them. This conversation finds out what.
Funded account rate lifted
Process blockers separated from confidence ones
Nudges matched to the real barrier
Used 1,941+ times
What's inside this template
Start from this conversation and adapt it to your team — change any question, add your own logic, and connect the tools you already use.
Information it collects
What they opened the account intending to doThe plan at the timeWhether a process or a confidence issue stopped themWhat they were waiting forWhere that money went insteadWhat would need to happen for them to fund it now
Questions it always asks
The core fields every response captures.
Always ask what they opened the account intending to do
Ask what would need to happen for them to fund it now
How it adapts
Follow-ups that change based on what people say.
If they were waiting for a market moment, ask what signal they were watching for
If the transfer process stopped them, ask exactly where it broke
Where it routes people
Different paths for different answers.
Send process blockers to the product team with the exact step
Route confidence and knowledge gaps to the education and content team
Automations it can trigger
Actions that fire the moment a response comes in.
Post funding blockers to #growth in Slack weekly
Update the account record in Salesforce with the funding blocker
Create a HubSpot nudge sequence matched to the specific blocker
SOC 2 Type II and ISO 27001:2022 certified. Responses are encrypted in transit and at rest, and you own your data. View our Trust Center.
How this AI agent works
The conversation asks what they opened the account to do and what the plan was at the time. It then finds what got in the way: a transfer process they did not finish, uncertainty about timing, a question about fees or risk nobody answered, or money that went somewhere else. It closes by asking what would need to happen for them to fund it now, which is directly actionable.
Getting started
- 1
Select accounts opened more than a month ago with no or minimal funding
- 2
Capture the original intent, since that is what any nudge has to reconnect to
- 3
Separate process blockers from confidence blockers, as they need different responses
- 4
Route confidence blockers to education and process blockers to product
Template Details
- Agent Type
- Interviewer
- Category
- Banking and financial services
- Industry
- Financial Services
- Business outcome
- Convert more leads
- Job to be done
- Interview customers & users
- Journey stage
- Onboarding
- Replaces
- 1:1 interviews
- Integrations
- Salesforce, Hubspot, Slack
- Times Used
- 1,941+
Forms collect fields. Conversations capture context.
Static forms force complex situations into rigid dropdowns. Perspective captures structured data and the reasoning behind it — so your team makes better decisions, faster.
The static form
yoursite.com/intake
Category *
Select...
Details
Describe your situation...
Submit
Result:Category: "Other"|Details: "It's complicated"
No context. No follow-up. No next step.
- An unfunded account is recorded as a conversion in acquisition reporting and as nothing at all in revenue, which means the problem is frequently owned by neither team.
- Funnel data shows the account was opened and never funded, with no way to distinguish a transfer that failed from an investor who lost their nerve.
- Generic funding nudges offer a bonus, which addresses a price objection that most unfunded investors do not have.
The AI conversation
"Tell me more about the timeline — when did this start, and is there a deadline your team is working against?"
Extracted & structured automatically
Category
High-priority
Urgency
Deadline: 2 weeks
Sentiment
Frustrated but hopeful
Next step
Route to senior team
Triggered: Slack alert sent| CRM updated
Right team. Full context. Instant action.
- The conversation starts with what they opened the account intending to do, which is the intention any successful nudge has to reconnect to.
- It separates process blockers, a transfer that did not complete, a limit they hit, from confidence blockers, waiting for a market moment or an unanswered question about risk.
- Because those two causes need completely different responses, education for one and a product fix for the other, the finding routes cleanly rather than defaulting to an incentive.
What is account funding research?
It is research with people who opened an investment account and never funded it, or funded far less than they planned. It targets the most frustrating outcome in the acquisition funnel: someone who did all the work of signing up and then stopped, having demonstrated clear intent.
FAQ
Frequently Asked Questions
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Replace drop-off, poor qualification, and missing context with AI conversations that capture structured data and real understanding. Set up in minutes.
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