Evaluator Agent

On-Property Spend and Experience Feedback

The till records what happened. The money is in what nearly did. A visitor who considered a second drink, looked at the merchandise, and walked past the photo booth is worth more to understand than one who bought nothing at all. The till cannot see the near miss. This conversation asks what they thought about buying and what stopped them.

Secondary spend lifted
Near-miss purchases recovered
Queue and layout blockers named
Used 1,092+ times

What's inside this template

Start from this conversation and adapt it to your team — change any question, add your own logic, and connect the tools you already use.

Information it collects

What they actually spent money onWhat they considered and decided againstThe blocker for each near miss: price, queue, awareness or convenienceWhere they were heading when they decided against itWhat would have converted the near miss

Questions it always asks

The core fields every response captures.

  • Always ask what they considered buying and decided against

  • Ask what specifically stopped each near-miss purchase

How it adapts

Follow-ups that change based on what people say.

  • If a queue stopped them, ask how long was too long and where they were heading next

  • If they did not know something existed, ask where they would have expected to see it

Where it routes people

Different paths for different answers.

  • Send queue and layout blockers to operations

  • Route awareness gaps to the signage and marketing team

Automations it can trigger

Actions that fire the moment a response comes in.

  • Post abandoned-spend blockers to #venue-ops in Slack weekly

  • Update the visit record in HubSpot with the near-miss categories

  • Alert operations when a queue repeatedly blocks the same purchase

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How this AI agent works

The conversation walks the visit and asks what they spent money on, then asks the more valuable question: what they considered and decided against. For each near miss it finds the blocker, whether it was price, the queue, not knowing it existed, carrying it around, or simply not being asked at the right moment. Results point to specific, fixable friction rather than generic pricing complaints.

Getting started

  1. 1

    Trigger shortly after the visit while the detail is still recallable

  2. 2

    List the secondary spend categories you want covered so results compare across visits

  3. 3

    Capture queue and timing context, since that is a frequent hidden blocker

  4. 4

    Route each blocker type to the team that owns it

Template Details

Agent Type
Evaluator
Business outcome
Convert more leads
Journey stage
Engagement
Replaces
Survey tools
Integrations
Slack, Hubspot, Email
Times Used
1,092+

Forms collect fields. Conversations capture context.

Static forms force complex situations into rigid dropdowns. Perspective captures structured data and the reasoning behind it — so your team makes better decisions, faster.

The static form

yoursite.com/intake
Category *
Select...
Details
Describe your situation...
Submit
Result:Category: "Other"|Details: "It's complicated"

No context. No follow-up. No next step.

  • Till data records completed transactions and is structurally blind to the ones that nearly happened, which is where the recoverable revenue sits.
  • Asking visitors whether they found the food and retail offer good value produces a predictable complaint about price that obscures the operational blockers doing most of the damage.
  • Standard surveys rarely capture what the visitor was doing when they decided against a purchase, yet that context, heading to a show, carrying a child, running late, usually explains the decision better than price.

The AI conversation

"Tell me more about the timeline — when did this start, and is there a deadline your team is working against?"

Extracted & structured automatically

Category

High-priority

Urgency

Deadline: 2 weeks

Sentiment

Frustrated but hopeful

Next step

Route to senior team

Triggered: Slack alert sent| CRM updated

Right team. Full context. Instant action.

  • The conversation asks what they considered and decided against, which turns the near miss from an invisible loss into a measurable and addressable one.
  • For each near miss it identifies the specific blocker, separating price from queue from simply not knowing the option existed, which are three very different fixes.
  • Capturing what they were doing at the time reveals timing and layout problems, such as a merchandise outlet positioned where nobody has time to stop.

What is on-property spend research?

It is research into secondary spend at a venue, covering both what visitors bought and what they considered buying and did not. The second half is the point: venue economics usually depend on spend beyond admission, and the till can only see the transactions that completed.

FAQ

Frequently Asked Questions

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Forms are costing you business

Replace drop-off, poor qualification, and missing context with AI conversations that capture structured data and real understanding. Set up in minutes.

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