You were almost through checkout. What made you stop?
Cart Abandonment Survey
Evaluator agent · 2.2K uses
Half your delivery complaints are about a promise you should not have made. Delivery is the longest stretch of the customer experience you do not control, and the feedback about it is almost always blended into one unusable number. This conversation walks the timeline from what was promised through to what arrived, finds the exact stage that broke, and captures who the customer holds responsible.
Start from this conversation and adapt it to your team — change any question, add your own logic, and connect the tools you already use.
The core fields every response captures.
Always establish what was promised before asking what happened
Always ask who they hold responsible and why
Follow-ups that change based on what people say.
If the delivery was late, ask whether tracking told them or whether they found out by waiting
If they contacted anyone, ask who and how quickly it was resolved
Different paths for different answers.
Send carrier-specific failures to fulfillment with the lane attached
Escalate a promise the site should not have made to the ecommerce team
Actions that fire the moment a response comes in.
Alert #fulfillment in Slack when one carrier or lane fails repeatedly
Create a Zendesk ticket when an unresolved delivery issue surfaces
Write the delivery outcome back to the order record in Shopify
The conversation opens neutrally, without assuming anything went wrong, and establishes what was promised at checkout: the date, the speed, the cost. It then walks the stages in order, shipping confirmation, tracking, carrier handoff, final delivery, and identifies where reality diverged from the promise. If there was a gap it asks what the customer did about it, who they blame, how it was resolved, and whether it changed their willingness to order again.
Trigger a few days after delivery is marked complete in your system
Capture the promised date and speed so the conversation can compare against it
Decide how results roll up: by carrier, by lane, by service level
Route promise-setting problems to ecommerce and carrier problems to fulfillment
Static forms force complex situations into rigid dropdowns. Perspective captures structured data and the reasoning behind it — so your team makes better decisions, faster.
No context. No follow-up. No next step.
"Tell me more about the timeline — when did this start, and is there a deadline your team is working against?"
Extracted & structured automatically
Category
High-priority
Urgency
Deadline: 2 weeks
Sentiment
Frustrated but hopeful
Next step
Route to senior team
Right team. Full context. Instant action.
It is post-delivery feedback covering the whole journey from the promise made at checkout to the parcel arriving, rather than a single satisfaction rating. The distinction matters because delivery is the longest part of the customer experience that a retailer does not directly control, and the failures come from at least three different places. Attributing them correctly is the difference between renegotiating a carrier contract and rewriting a delivery promise.
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How ecommerce teams separate carrier failures from their own promises.

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Read articleReplace drop-off, poor qualification, and missing context with AI conversations that capture structured data and real understanding. Set up in minutes.
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