Did you get what you came in for?
Branch Experience Survey
Evaluator agent · 1.1K uses
They just came through a stressful process with total recall. Ask now. A mortgage or loan closing is a long, stressful process and the borrower has just come through it with total recall of every delay and unclear request. This conversation captures that while it is fresh, and identifies the borrowers who are ready to refer.
Start from this conversation and adapt it to your team — change any question, add your own logic, and connect the tools you already use.
The core fields every response captures.
Always walk the process stage by stage rather than asking for an overall rating
Always ask whether they would recommend the lender
Follow-ups that change based on what people say.
If a stage dragged, ask whether anyone proactively told them or whether they had to chase
If they would not recommend, ask what specifically would have changed that
Different paths for different answers.
Send stage-level friction to the team that owns that stage
Route promoters to the referral program immediately
Actions that fire the moment a response comes in.
Post stage-level friction to #lending-ops in Slack weekly
Update the borrower record in Salesforce with the referral signal
Create a HubSpot task to invite promoters into the referral program
The conversation walks the process in order: application, documentation, underwriting, appraisal where relevant, and closing. It asks where things went slow, where communication was unclear, and whether anyone kept them informed without being chased. It closes by asking whether they would use the same lender again and whether they would recommend them, which is the referral signal.
Trigger within a week of closing while the process is still vivid
Map your process stages so friction maps to the team that owns each
Capture referral willingness as a distinct signal from satisfaction
Route the promoters to the referral program and the friction to operations
Static forms force complex situations into rigid dropdowns. Perspective captures structured data and the reasoning behind it — so your team makes better decisions, faster.
No context. No follow-up. No next step.
"Tell me more about the timeline — when did this start, and is there a deadline your team is working against?"
Extracted & structured automatically
Category
High-priority
Urgency
Deadline: 2 weeks
Sentiment
Frustrated but hopeful
Next step
Route to senior team
Right team. Full context. Instant action.
It is feedback collected shortly after a loan or mortgage completes, covering the whole process from application through to closing. It serves two purposes: identifying process friction while the borrower still remembers it precisely, and capturing referral intent at the point of peak goodwill.
More lending templates for loan abandonment, lender switching and advisor onboarding.
Did you get what you came in for?
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Is the issue actually resolved now?
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Did you feel believed?
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Was anything harder than it should have been?
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What was being asked of you when you stopped?
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Do you know what happens next?
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How lenders turn a completed loan into referrals and process fixes.

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Read articleReplace drop-off, poor qualification, and missing context with AI conversations that capture structured data and real understanding. Set up in minutes.
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